Rev-Up MKE is a small business pitch competition that provides local entrepreneurs the opportunity to receive coaching, technical assistance, and tailored resources — helping them build sustainable, resilient businesses in Milwaukee’s Near West Side.

Finalists receive hands-on support before ever stepping foot on the expo floor — including four group consultation sessions designed to sharpen business plans, strengthen presentations, and build the confidence to compete.

On event day, entrepreneurs host their own booth, engaging directly with judges, community members, and potential customers in a dynamic, expo-style showcase that goes beyond a traditional pitch.

Join Us for Expo Night
Come meet all 11 finalists, enjoy the pop-up showcase, and celebrate Milwaukee’s entrepreneurial spirit September 16, 5 p.m. at The Rave/Eagles Club. Free and open to all ages!

2026 Finalists

Grand Prizes

First Place Winner

  • $5,000 cash prize
  • 3-to-6 month lease for a white-box space in Concordia 27
  • 3-to-6 month Fruition MKE co-working membership
  • Business coaching
  • In-kind services (small business mentorship, marketing and communications, etc)
  • Media outreach and social media recognition from Near West Side Partners

Second Place Winner

  • $1,500 cash prize
  • 3-to-6 month Fruition MKE co-working membership
  • Media outreach and social media recognition from Near West Side Partners

Audience Choice Award winner

  • $500 cash prize
  • 3-to-6 month Fruition MKE co-working membership
  • Media outreach and social media recognition from Near West Side Partners

Judging Criteria

The pitch is exciting and the business has strong potential for economic impact in the community.

The business has a clear strategy for operations and value creation.

The business positively impacts the community.

Pop-up space is a key catalyst to drive the business’s next growth goals.

The team has the experience and/or drive to manage and grow the business.

Ability to operate beyond the prize period and the operation of the pop-up space at Concordia 27.

What’s New in 2026?

Pre-Event Technical Support

All selected finalists will participate in four group consultation sessions ahead of the event. These sessions are strongly encouraged and will help refine business plans, develop pitch presentations and prepare participants for expo day.

Presentation Requirements

Before the pitch event, finalists must submit an outline of their business. On the day of the expo, each entrepreneur will host a booth and engage with judges, investors, residents and attendees. Participants are encouraged to create a compelling display with visuals, accurate information and product samples.

Event Format

The 2026 Rev-Up MKE competition will feature an engaging, expo-style format. Each entrepreneur will host a booth to showcase their business idea and interact with event attendees. A panel of judges will circulate, evaluate and select the competition winner. Attendees will also get the opportunity to vote for their favorite business to determine the Audience Choice Award winner.

Questions?

If you have any questions, contact revup@nearwestsidepartners.org.

2025 Rev-Up MKE Winner

The Booth MKE

2025 Rev-Up MKE Photos

Past Winners Include

2024

Joyce’s House Education Center

2023

CeLani Skin & Wellness

2022

Vertical Essence Dance Company

2019

A Goodman’s Desserts

2018

KalyANa Organics

2017

Lisa Kaye Catering

2016

Pete’s Pops

All past Rev-Up MKE participants are detailed below.

2025 Finalists

Brilliantaires Learn More Roberta Steward Queen Crown Essentials
Learn More Brianca Grace Beverly
Señorita's
Beauty
Learn More Johanna Uribe
Wonder + Woo

Learn More Zelda Corona
Thrift-Tee
Business
Learn More Trinity Mason
Rofo Enterprise, Corporation
Learn More Randall Flann
Arty’s Sweet Talk Cupcakes
Learn More Artaynia Westfall
Faraja
Company
Learn More Brittany Thomas
The Booth MKE
Learn More Benjamin Biddle and Molly Howard
Kreative Fruitz
Learn More Imani Raiyne and Raejeena Moore
ASUDEM LLC Learn More Taylor "Amina" Warren Wishy Washy Laundry Learn More Brittini Patterson Moda
Headwraps
Learn More Tolu Ojesina
Delectable
Swirls
Learn More Priscilla Ferra
Art Tours MKE Learn More Brad Anthony Bernard and Erik Eide Blu Mountain Co. LLC
Learn More Alissa Miller
Roberta Steward Brianca Grace Beverly

2024 Finalists

Rashida’s Creations LLC Learn More Rashida Craig Hustle to Overcome Athletics LLC
Learn More Carmelia Harris
Bernard Art
Studio
Learn More Brad Anthony Bernard
Hope 4 Faith Resale Boutique
Learn More Sabrina Van Landingham Ford
Joyce’s House Education Center Learn More Mercedez Butts

2023 Finalists

Learn More Ambrosia Cafe, LLC Jameelah Love Learn More Culinary Education Program Lisa McKay
Learn More Chyenne
Candles
Chyenne Stanley
Learn More Backyard
Flava
Dexter Williams
Learn More CeLani Skin & Wellness Brittney Rodriguez

2022 Finalists

Gray Jett Cafe Learn More Shana Gray & Andren Jett Jvst
Beauty
Learn More Briana McQuay
The Pop Up Learn More Mario Diaz Herrera Pressed
Café
Learn More Shayvon McCullum
Vertical Essence Dance Company Learn More Candanisha Bishop

2019 Finalists

Learn More A Goodman's Desserts* Alan Goodman Learn More Drift
LLC
Rachel Hawken
Learn More Ensure Transit
LLC
Emonie Patton
Learn More INPOWER Aziz Abdulah, Asada Njuguna, Emani Taylor & Raven Washington Learn More The Farmer’s Kitchen Tabatha & Justin De Leon

2018 Finalists

BarbHER-Shop Learn More Lakendra Brooks and Lashawna Thomas Gearhead
Fashion
Learn More Paula Hare
KalyANa
Organics
Learn More Susie Roberts
Razed &
Found
Learn More Travis Blomberg
Triciclo Perú MKE Learn More Amy Narr and Mario Diaz Herrera Worldview Art Center Learn More Erik Eide Community Kitchen Learn More Alex Anderson

2017 Finalists

Denari Joe Erato Learn More Hands in Harmony Piano Studio Annalies Tilley-Grantz Learn More Punch Bowl Collective Brooke McNeill Learn More House of Weaving Latrece Nelson Learn More Lisa Kaye Catering, LLC* Lisa McKay Learn More Orange Butterfly Personal Concierge Service Shannon Fasola Mattox Learn More

2016 Finalists

Bucks Burgerdogs & BBQ Valerie Kennedy Learn More Funky Fresh Spring Rolls Trueman McGee Learn More Green Source Juice Bar and Café Marshall Harley Learn More Pete's
Pops*
Pete Cooney Learn More
MilWaz Collective Leilani Lopez-Blasini, Milagros Cuevas, Ruben Lopez, Erika Martinez, and Rachaad Howard Learn More Sew Alive Pamela Graham Learn More That Salsa Lady (TSL) Angela Moragne Learn More WasteCap Resource Solutions, Inc. / Milwaukee Community Service Corps. Joe Liebau Learn More

Questions? Feedback? Ideas?

We’re here to answer your questions.