A seminal example of economic development programming, the annual competition attracts new businesses and acts as a catalyst to spark interest and development in the commercial corridors of the Near West Side. At the same time, the competition includes elements of community and resident engagement by encouraging residents to vote for the business models they want to see in their neighborhoods.

As part of the competition, finalists receive hands-on business training at Marquette University’s 707 Hub in preparation for a live pitch event. The winner will receive significant resources to support their new venture, which will be located in a Near West Side storefront.